Hefty “Ultimate Garbage Men” Stills

Hefty has launched a funny new TV campaign featuring 3 studs and an average joe to promote the new “Ultimate” garbage bag.

You can view the spot here:

Here are a few stills I shot for the print/digital arm of the campaign.

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And all the Valentines day images here!

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Super Rigs

I know I am moving backwards here but I needed to post some of my shots from the Super Rigs in Oak Grove Mo. experience

Truck Wash

Truck Wash



Really a fun but very hot 3 days of shooting

Jean of Quick Shine

Jean of Quick Shine

The man behind the mask is the Owner of Quick Shine Jean

Truck Journal New Zealand Chrome and Elegance Story.

Check out this Chrome and Elegance calendar story in New Zealand’s top trucking magazine

The 2 page story includes a contest to win one of 6 calendars. Here is a word from Simon the editor from a Facebook post:

Roger Snider, one of America’s best custom truck photographers, has made it his personal mission to deliver one of the most stunning truck calendars available for 2014. His latest iteration of the calendar returns us to the days of Peterbilt’s Class advertisements which used to grace the back of America magazines


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70s Fashion Shoot/Camille Vision Models

Here is a fashion shoot I did last weekend with a great style team.

Camille from Vision Models Los Angeles in Laurel Canyon.

More images of the UROTW T-shirts

Here are the photos sent from the printer of the shirts last week.

The 1st is the men’s front and back and the tank is the ladies front with a surprise image on the back. Hope you like!! Next I will post photos of the shirts on my people(s). Each shirt will be $20.

New Homepage with Ms. Agnes Olech

I hope you like. Please leave a comment on this. I would love your feedback.

Dish Network “El Juego Bonito” Campaign



Last month I flew down to Mexico City and shot this amazing campaign  featuring Clarisse Neves for Dish TV with Havas Chicago.

The shoot was in a studio and took 2 days to complete. Thanks to Haley and Bernie at the Chicago office for being such a pleasure to work with!

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My Portfolio is now on You Tube!

After Jeff Botelho, of Los Banos Ca. did the amazing paint job, my portfolio was then printed and is now ready to view online. It took many months of planning and preparation but this is one of 3 different cover paint jobs that will be circulated to advertising agencies. Hope you enjoy! CLICK HERE to view the video presentation:

FHM Norway 4 Page Spread

I am proud to announce that this 4 page story isrunning in FHM Norway for the March Issue. The magazine actually hits news stands over there today and I hope to receive a few copies myself in the mail in a few weeks. It can take a little while to get things from overseas through the mail. At any rate, this kind of international, non-trucking publication has always been my goal since I started shooting big rigs.

I love being a contributor to Large Car Mag. Michele and Steve have always been great to me and I love covering the summertime shows for them every year. They even gave me the cover a year ago. Getting my work published in FHM Norway is extra special. It proves my theory that the worldwide custom big rig scene is a legit part of pop culture and the builds/creativity are worthy of a more mainstream audience. I for one believe we should see custom big rigs more in film and TV like they used to be back in the 70s and 80s. Hopefully as my work continues to be published like this, especially on an international level, we might start to see that again.
I wanted to take this time to congratulate and thank all the truck owners around the world who we chosen for this expose. Who wouldn’t want to be part of a magazine with cool gadgets and lots of lovely ladies? Thanks again to all.

Genlux Melissa Farman Interview

I thought this wouldn’t make it in before the end of the year but here it is.
I shot this image of Melissa, who will portray Bristol Palin in the upcoming HBO Film “Game Change”
next month. This was shot for Genlux back in October here in Hollywood. Much thanks to my great stylist Lindsey Dupuis! Melissa Farman is young, but very interesting and has already been in the hot ABC show “Lost”. I believe she will become
more well know in the years to come for sure. You heard it here 1st!