Comedian Jim Rash as a 1940s NFLer.
Here is an image I shot on film using my Mamiya 7ii medium format camera while driving around in a bus on a TV commercial. The rider, seen here, is dreaming of owning a truck so he can one day have a sense of peace while commuting to work.
I moved to NYC back in the early 2000s, as a self assignment I would walk around Williamsburg with my Leica M6 and photo the local people in my new neighborhood. Here is a shot I used as a self promo piece in August 2001.
Here is the latest shoot I did for Blue Bunny Ice Cream a few months ago
Coming up with a clever promo is always a fun challenge. Because I travel often shooting trucks around the US with my Mamiya 7II, selecting this landscape image of Death Valley is personal. Once printed, I had it framed making it easy for my clients to hang it in their offices or homes. I bring them to meetings as my “leave behind” piece of art. Judging by the responses, this has been my most successful self promo piece to date. What do you think?
Chrome and Elegance is a retro inspired big rig calendar that lends itself to the look of film. The 2019 edition, currently being shot, will be the 1st to be shot using color film since starting the project 6 years ago. Using avail light with a reflector and the least amount crew members, this will be the most fun to shoot yet. This shot was made at the Leaping Deer Ranch in Las Vegas New Mexico on a 19 degree morning. What a pro Agnes was to be able to deal with the cold and still make it look easy!
During my shoots on TV commercials, I always try to snap a few frames of film after I know I’ve captured what I need on my Digital Cameras. Here are a few shots of Aaron and Clay on set last year during the national campaign for State Farm.
This image was shot for a Pharma client a few years ago. The client needed a shot of this small business owner in her shop that portrayed a sense of confidence. One of the benefits of shooting advertising is being able to have the best set dressers,stylists and lighting people on set to help you actualize your vision.
I shot these images of Paul’s rig on the coast in Mendocino CA for the ATHS Wheels of Time printed magazine.
Always one to think of cool new places to shoot big rigs, I take my Mamiya 7II with me on road trips that are scouting missions. I like the look of Kodak Portra 400 and love the simple design of the rangefinder coupled with the size of the 6×7. The excitement of getting the film back from the lab is something I have missed all these years into the digital age. Here is one of many amazing images I captured on that trip last winter!