After a few years of creating these images of Peterbilts with Agnes Olech, here is the 1st comprehensive published editorial of this work. As you may know, Peterbilt made this idea famous starting back in the 1960s when they were selling an idea of “Class” to the owner/operator. They made calendars and magazine ads by photographing an elegantly dressed woman in front of their trucks. After coming across these images years ago, I decided to bring this idea back and knew just the actress to cast. Agnes Olech has an “Old Hollywood” look about her and my stylist Lindsey Dupuis has a great eye for vintage inspired, modern designed dresses. Please keep a look out for a couple 2013 calendars featuring my photography and production coming out soon.
I am shooting the 6th year of the Chrome and Elegance calendar featuring classic trucks and beautiful women in classy attire. The 2019 edition will be all captured on film with minimal post production in order to give it a retro look. In between advertising shoots, I select the fashion in LA with each model for 2 shots each which means I usually bring 5 to six looks as I like to create alt shots for Social Media and promotion that will not be the final look used in the calendar. I shoot Kodak Portra using a Nikon 4s and Mamiya 7II camera systems usually hand held during Golden Hour. I was inspired by the ads Peterbilt made in the 70s and 80s and hope to publish a book one day of my top slects from over the years. Please enjoy these images from 1 of the set ups I did at Leaping Deer Ranch in Las Vegas New Mexico this January with Agnes and Jack’s 1969 Daycab.