I am shooting the 6th year of the Chrome and Elegance calendar featuring classic trucks and beautiful women in classy attire. The 2019 edition will be all captured on film with minimal post production in order to give it a retro look. In between advertising shoots, I select the fashion in LA with each model for 2 shots each which means I usually bring 5 to six looks as I like to create alt shots for Social Media and promotion that will not be the final look used in the calendar. I shoot Kodak Portra using a Nikon 4s and Mamiya 7II camera systems usually hand held during Golden Hour. I was inspired by the ads Peterbilt made in the 70s and 80s and hope to publish a book one day of my top slects from over the years. Please enjoy these images from 1 of the set ups I did at Leaping Deer Ranch in Las Vegas New Mexico this January with Agnes and Jack’s 1969 Daycab.
Here are a few selects from my 2016 edition of Chrome and Elegance, a calendar I produce and shoot every year. I look for custom Peterbilt trucks across the US and invite them to a location for a day of shooting. More on this passion project later!
I am so proud to have another cover story in a trucking industry magazine overseas. Commercial Motor is the
top commercial trucking magazine in the UK. The editor did a great job with the interview and back story on the making of the calendar.
Its was a pleasure to land the cover of France’s premiere Trucking Industry Magazine.
Trucks Magazine France Cover Story on Chrome and Elegance Calendar Shoot
The story includes details about my vision for the shoot with Agnes Olech on the cover. Its Peterbilt’s 75th anniversary next year. This calendar pays homage to Peterbilt’s “Class Pays” campaign that included beautifully styled women with trucks from over 5 decades of design. Victoria Barabas, who I met on TV shoot for Dos XX last year, is the new actress featured this year seen here in the lower left.
Shot in Yakima Wa. during the ATHS show, this shoot brings the best looks Hollywood has to offer to the custom trucking world. Look for stories in Workbook and PDN.
Look for even bigger things from the 2015 edition of Chrome and Elegance!