Coming up with a clever promo is always a fun challenge. Because I travel often shooting trucks around the US with my Mamiya 7II, selecting this landscape image of Death Valley is personal. Once printed, I had it framed making it easy for my clients to hang it in their offices or homes. I bring them to meetings as my “leave behind” piece of art. Judging by the responses, this has been my most successful self promo piece to date. What do you think?
Always one to think of cool new places to shoot big rigs, I take my Mamiya 7II with me on road trips that are scouting missions. I like the look of Kodak Portra 400 and love the simple design of the rangefinder coupled with the size of the 6×7. The excitement of getting the film back from the lab is something I have missed all these years into the digital age. Here is one of many amazing images I captured on that trip last winter!
I am shooting the 6th year of the Chrome and Elegance calendar featuring classic trucks and beautiful women in classy attire. The 2019 edition will be all captured on film with minimal post production in order to give it a retro look. In between advertising shoots, I select the fashion in LA with each model for 2 shots each which means I usually bring 5 to six looks as I like to create alt shots for Social Media and promotion that will not be the final look used in the calendar. I shoot Kodak Portra using a Nikon 4s and Mamiya 7II camera systems usually hand held during Golden Hour. I was inspired by the ads Peterbilt made in the 70s and 80s and hope to publish a book one day of my top slects from over the years. Please enjoy these images from 1 of the set ups I did at Leaping Deer Ranch in Las Vegas New Mexico this January with Agnes and Jack’s 1969 Daycab.
Here is an image I shot on film using my Mamiya 7ii medium format camera while driving around in a bus on a TV commercial. The rider, seen here, is dreaming of owning a truck so he can one day have a sense of peace while commuting to work.