Roger Snider is a photographer and director known for many high-profile projects and campaigns, including 12 years as the creative choice behind the Dos Equis “Most Interesting Man in the World” campaign. Whether his photos are displayed 20 stories above NYC or Hollywood billboard in Time Magazine or National Geographic; in campaigns for Toyota and Geico - Roger's work is everywhere you look.
What began as a Snider’s personal exploration into the arena of large trucks, truckers and life on the road, has grown into his well-received and celebrated series’ of romanticized tricked-out big rigs around the world. Roger is known as THE go-to photographer and director for complex projects involving these vehicles.
Roger's flexibility on set, rapport with his portrait and lifestyle subjects, and ability to get and deliver the needed shots on schedule and on budget-have earned him the confidence and repeat business from hundreds of clients.
Educated first by his Dad, an aerial photographer, Roger went on to earn his B.F.A. at the University of Florida. He cut his teeth in the gallery scene in New York City before relocating to Los Angeles in 2003, where he also became a member of Local ICG 600. The McCaig/Welles Gallery in Williamsburg's exhibition of Snider's Hair series garnered spectacular accolades, and several new exhibitions are in the works.
Roger Snider is on the road constantly, works as a L.A. local, and makes his home with his wife and son on the West Coast.